Privacy policy

Last Updated: May 14, 2026

This Privacy Policy describes how Border Connect Inc. doing business as BorderPrint ("BorderPrint", "we", "us", or "our") collects, uses, and discloses your Personal Information when you visit or make a purchase from www.borderprint.com (the "Site"), or when you communicate with us via phone or live chat.

1. Information We Collect

When you visit the Site, place an order, or contact our support team, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases and provide support.

Device Information

• Examples of Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
• Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our platform.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: Shared with our processor, Shopify, and our chat provider, Zoho SalesIQ.

Order Information

• Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers processed securely via third-party gateways), email address, phone number, and specific business identifiers (like SCAC or Carrier Codes).
• Purpose of collection: To provide products or services to you, to process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Source of collection: Collected directly from you.
• Disclosure for a business purpose: Shared with our processor (Shopify), fulfillment partners, shipping carriers, and payment processors.

Customer Support & Communications Information

• Examples of Personal Information collected: Audio recordings of phone conversations, live chat transcripts, email correspondence, and any information you volunteer during these interactions.
• Purpose of collection: To provide accurate customer service, resolve order disputes, track custom sequence requests, and for internal quality assurance and staff training.
• Source of collection: Collected directly from you when you call our support line or use our on-site live chat.
• Disclosure for a business purpose: Shared with our communications infrastructure providers (RingCentral and Zoho SalesIQ).

2. How We Use Your Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

• Marketing and Sales: We store your email address and order history to send you marketing communications, promotional offers, and re-order reminders. You can opt out of these communications at any time by clicking the "unsubscribe" link at the bottom of our emails.
• Customer Service & Quality Assurance: We use your order history, recorded phone calls, and chat transcripts to assist you with inquiries, track previous barcode sequences, troubleshoot issues, and ensure our staff provides high-quality support.

3. Sharing Your Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above.

• Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• RingCentral: We use RingCentral for our business phone system, which securely stores our call recordings for quality and training purposes.
• Zoho SalesIQ: We use Zoho SalesIQ to provide live chat support on our Site. This service logs chat transcripts and visitor interactions to help us serve you better. You can read more about Zoho's privacy practices here: https://www.zoho.com/privacy.html.
• Compliance with Laws: We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

4. Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

• Google Ads: We use Google Analytics and Google Ads to help us understand how our customers use the Site and to deliver targeted advertising. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• Bing Ads (Microsoft Advertising): We use Bing Ads for targeted advertising and tracking. You can read about Microsoft’s privacy practices here: https://privacy.microsoft.com/en-us/privacystatement.

Opting Out of Targeted Advertising: You can opt out of targeted advertising by using the following links:

• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• Alternatively, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

5. Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection).

• Shopify Cookies: You can view the exhaustive list of cookies that Shopify places on your device here: https://www.shopify.com/legal/cookies.
• Zoho SalesIQ Cookies: Our live chat widget uses cookies to recognize returning visitors, retain chat history during an active session, and connect your chat behavior to your browsing session on our Site.

6. Data Retention

When you place an order or communicate with us through the Site or by phone, we will retain your Personal Information, order history, call recordings, and chat transcripts for our records. This is critical for our business, as customers often need us to reference past orders or communications to ensure consecutive barcode numbering for future PARS/PAPS sequences. We will maintain this information unless and until you ask us to erase it.

7. Your Rights

Depending on where you reside (such as Canada, California, or the European Economic Area), you may have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

8. Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

9. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email or by mail using the details provided below:

Border Connect Inc. dba BorderPrint
1801 Walker Rd, Second Floor, Windsor, Ontario, Canada, N8W 3P3
Email: contact@borderprint.com
Phone: 1-800-596-5176 ext. 5